Austin · Product and business analytics
Analytics for Austin teams that move fast and still want the numbers right.
ClayBasin Insights sets up product and business analytics for startups and growing companies in Austin: event tracking, a clean warehouse, honest metrics and dashboards founders actually check.
Tracking reset
Less tracking, better data.
Hundreds of events nobody understands.
Three versions of revenue.
Twenty dashboards, none trusted.
A short plan with owners.
One written definition each.
A few dashboards everyone checks.
Services
Data analytics and business intelligence
Tracking Plans
Event and property plans for product analytics.
Data worth collecting.Data Warehouse Setup
Cloud warehouse, pipelines and models.
One source of truth.Product Metrics
Activation, retention and revenue metrics defined once.
Numbers everyone trusts.Dashboards
Founder, product and finance dashboards.
Decisions at a glance.Experiment Analysis
A/B test design and readouts.
Know what worked.Fractional Analytics
An analyst on call each month.
Answers without a full hire.Tested numbers
We check every dashboard against the source.
Before any dashboard launches, we reconcile its numbers with the system they came from and write down any gap.
- Reconciled to source systems
- Definitions in writing
- Gaps documented, not hidden
Client feedback
What clients say
“Our board deck and our dashboard finally show the same revenue number.”
“They cut our tracking events by two thirds and the data got better.”
“Victoria asked which decision each dashboard was for before building it.”
Representative client feedback. Client names are left out.